Weiwen Li
Beauty & Licensed
Packaging Design
美妆与品牌联名
包装设计
Adobe Illustrator, Photoshop, AI Tools
| 2025–2026
This section showcases my packaging design work at Centric Brands, focusing on beauty and bath products for children’s and adult markets in North America. The projects covered multiple retail channels, including Off-Price Retail (MarMaxx, Ross Beauty, Burlington), Walmart, and Claire’s. Featured licensed brand collaborations include Disney, Strawberry Shortcake, Barbie, Wicked, Crayola, and Juicy Couture. The following pages showcase packaging workflows and final product outcomes.
本章节展示了我在 Centric Brands 期间参与的包装设计项目，涵盖美妆与沐浴产品领域，面向北美儿童及成人消费市场。项目覆盖多个零售渠道，包括
1. Off-Price Retail（MarMaxx, Ross Beauty, Burlington）、2. Walmart、
3. Claire’s。参与的包装设计项目涉及多个品牌联名，包括 Disney、Strawberry Shortcake、Barbie、Wicked、Crayola、Juicy Couture 等。以下内容将展示不同类型的包装设计流程与最终的产品呈现。
Packaging Design & Final Products
包装设计流程，以及产品最终呈现
Project 1:
Off-Price Beauty
Packaging Design
项目一：
折扣零售项目，美妆包装设计
Adobe Illustrator, Photoshop, Ai Tools
| 2025 - 2026
Participated in packaging design and development for U.S. off-price retail beauty products. Contributed to various stages of the process, including concept development, packaging structure and dieline design, artwork preparation, and production sample review. Collaborated with U.S. creative teams and manufacturers to support product execution from design concepts to final production.
为美国折扣零售渠道（Off-Price Retail）的美妆产品参与包装设计与开发。根据不同款式需求，参与包装概念设计、结构与刀模开发、平面设计制作以及产前样品审核等环节，并与美国设计团队、产品开发团队及供应商共同推进产品落地。产品最终进入 CVS、Marshalls、Ross Beauty、Burlington 等美国零售渠道销售。
01: Lip Gloss 唇蜜
Licensed Brands 品牌联名：
Juicy Couture
橘滋
02: Lip Balm 唇膏
Licensed Brands 品牌联名：
Disney，Strawberry Shortcake, Sweethearts, Juicy Couture
迪士尼, 草莓甜心, 糖果心, 橘滋
03: Beauty Charm 美妆挂件
Licensed Brands 品牌联名：
Juicy Couture
橘滋
04: Lipstick & Lip Liner Set 口红与唇线笔套装
Licensed Brands 品牌联名：
Juicy Couture
橘滋
05: Lip & Cheek Set 唇颊套装
Licensed Brands 品牌联名：
Juicy Couture
橘滋
06: Makeup Puffs & Blenders 粉扑和美妆蛋
Licensed Brands 品牌联名：
Disney
迪士尼
07: Hair Brush 发梳
Licensed Brands 品牌联名：
Juicy Couture
橘滋
08: Eyelash Curler 睫毛夹
Licensed Brands 品牌联名：
Strawberry Shortcake
草莓甜心
09: Eyeshadow Palette 眼影盘
Licensed Brands 品牌联名：
Disney，CareBears，Juicy Couture
迪士尼, 爱心熊, 橘滋
10: Nail Polish 指甲油
Licensed Brands 品牌联名：
Disney
迪士尼
11: Blush 腮红
Licensed Brands 品牌联名：
Disney
迪士尼
12: Highlighter 高光
Licensed Brands 品牌联名：
Disney
迪士尼
13: Headband 发箍
Licensed Brands 品牌联名：
Strawberry Shortcake
草莓甜心
14: Face Mask 面膜
Licensed Brands 品牌联名：
Juicy Couture
橘滋
15: Body Wash 沐浴露
Licensed Brands 品牌联名：
Disney，Strawberry Shortcake, Juicy Couture
迪士尼, 草莓甜心, 橘滋
Project 2:
Walmart Bath & Beauty
Packaging Design
项目二：
沃尔玛项目, 沐浴/美妆
包装设计
Adobe Illustrator, Photoshop, Ai Tools
| 2025
Contributed to the packaging design and development of seasonal Bath & Beauty products for Walmart. Involved in concept proposals, sketching and visual development, packaging structure and dieline development, and PDQ size planning. Collaborated with U.S. design and product development teams, suppliers, and factories to support SKU development from concept design through pre-production samples and final product launch.
与 Walmart 季节性 Bath & Beauty 产品从 0 到 1 的包装设计与开发，涵盖前期概念提案、线稿与视觉设计、包装结构与刀模开发，以及 PDQ 尺寸规划。与美国设计及产品开发团队、供应商和工厂协作，跟进各 SKU 从概念设计至产前样品的开发进度，参与推动产品最终落地。
01: Faux Nails 假指甲
Licensed Brands 品牌联名：
Disney，Universal Studio
迪士尼, 环球影城
02: Bath Wash 沐浴露
Licensed Brands 品牌联名：
Grinch
圣诞怪杰
03: Bath Bomb 沐浴盐
Licensed Brands 品牌联名：
Disney, Minecraft, Bluey, SpongeBob, Grinch
迪士尼, 我的世界, 布鲁伊, 海绵宝宝, 圣诞怪杰
04: Bath Bomb Advent Calendar 沐浴盐倒数日历
Licensed Brands 品牌联名：
Elf on the Shelf
圣诞小精灵
05: Facial Set 护肤套装
Licensed Brands 品牌联名：
Disney, Strawberry Shortcakes, Grinch, Lottaluv
迪士尼, 草莓女孩, 圣诞怪杰, 洛塔拉夫
Project 3:
Claire's Packaging Design
项目三：
克莱尔饰品，包装设计
Adobe Illustrator, Photoshop, Ai Tools
| 2026
Supported the initial product and packaging design development for newly acquired client Claire’s, focusing on product concept design, packaging visuals, and dieline development. Developed early-stage concepts and design files based on client requirements and product positioning, providing the visual and structural foundation for subsequent product development.
为公司新签客户 Claire’s 负责前期产品与包装设计，主要参与产品概念设计、包装视觉及展开图制作。根据客户需求与产品定位，完成前期概念方案与设计文件，为后续产品开发提供视觉及结构基础。
01: Faux Nails 假指甲
02: Jumbo Bow Set 发绳
03: Bracelet & Necklace Set 手链和项链套装
